What Wiki can teach Intranet
Recent statistics by the World Wide Intranet Challenge (WIC) show that only a small percentage of employees actively contribute to their intranet.
But to many organizations this is no news! The numbers don't lie, just look at these statistics:
More than half of workers never uses the intranet. One third do so irregular and less than 1 in 10 is a weekly user. These findings are based on input from 45,000 Intranet end users at more than 160 organizations, including from the Netherlands Rijkswaterstaat, Akzo Nobel and Elsevier.
These alarming figures caused Andrew Wright, the founder of the MIC, to look at successful examples of active community participants. Wikipedia is and always remains the most successful example. In an article on CMS Newswire formulates 10 lessons intranets can learn from Wikipedia:
- Become a 'content evangalist' - Nourish the internet with quality content.
- Provide users with a quick and easy to use platform - remove barrierers.
- Make sure you can easily edit - make sure that users can quickly and modify information, from everywhere.
- A content review process is important - avoid unnecessary steps!
- High-tech is not necessary! Focus on helping your users so they understand what you want from them. The latest gadgets distract and sometimes throw barriers for easy use.
- Ensure that users can communicate with the right tools.
- Organize community events and meetings.
- Explain why content contribution is important to the organization.
- Use gamification with goals to encourage positive behavior.
- Make sure the platform is inviting.
Plek Social Intranet tackles precisely these issues. User-friendliness is our top priority.
Our intranet consultants advise clients on the communication strategy and process changes when launching Plek. While the application works easily, there is still need of incentive to encourage employees to use Spot. Our golden rule, an empty platform is not attractive: messages to respond to, conversations and groups are a must for a vibrant intranet. Just look at Wikipedia!