This september, the moment had finally arrived – we launched TMG Feeds! The social intranet for over 2,500 employees of the Telegraaf Media Groep. Over the summer we haven’t been sitting still here at the Rokin.
Whether you devour it with your porridge every morning or despise it for its low-browishness, the Telegraaf is the biggest newspaper in Holland – and the company behind it, the Telegraaf Media Group, the biggest consumer publisher.
TMG media is not just about traditional media, with brands such as Privé, Vrouw and Sky Radio, but also online with GeenStijl, Relatieplanet and Autotrack. Its stated aim is to deliver 24/7 on all platforms.
However they did not have an internal communication platform to match this ambition. Preceding, Rik, Stefan and Evi held a series of qualitative interviews with TMG employees about their internal communication in May. They concluded that their internal communication was ‘fragmented and one dimensional’. Thus, that is where Feeds swooped in!
Feeds is a customized platform created on our Plek media-engine. The platform shows the latest ‘news feeds’ from multiple TMG news channels (Fitting name, right?) You see all items passing by on your screen. Feeds has – of course – all other social perks of Plek, working as an autonomous cross platform. And in this particular case, live video-streams are available.
Not only a milestone for ILUMY, but Feeds is another big step for Plek: changing the landschap of internal social communication and keeping TMG journalists the most informed people in the business!