Dirty hands on Plek
Let's be honest. When we first drove up to Abird, literally at the quay in the Rotterdam Botlek, with a refinery on the left and an oil rig docked across the street, we thought: will a social intranet work here? Will these tough guys with their big hands, stained by working with heavy machinery, really be typing messages on their cell phones?
We were totally wrong about the dockers. Abird is actually one of our most active clients. Mainly due to an enthusiastic and well-planned launch, including a roadshow along all the branches, and the visibility of management on Plek.