Heineken's 81,000 employees produce and sell more than 250 brands in 70 countries. How do you keep everyone strategically aligned and stimulate knowledge sharing and best practice? By making employees tell their own stories - often in video - on a global social platform.
That platform is Green Room. And you might not see it at first glance, but Green Room is Plek. The user interface has been thoroughly tailored to the specific needs of Heineken, but under the hood it's Plek.
Green Room is not only for internal knowledge sharing: more than half of the content is also accessible to the outside world. See for yourself: http://greenroom.heineken.com. This way Heineken also involves its stakeholders, from suppliers to local communities to potential new employees. Moreover, Green Room helps in employee advocacy: the corporate story is being told by the employees themselves.